Blog

Get some helpful tips, read my ramblings and find out more about digital marketing and how to market your business.

Getting leads is one thing. Turning them into paying customers is another. That’s where a lead generation funnel comes in. It’s a simple, structured…

Why You Need To Nail Your ‘Tone Of Voice’

In this ever-changing marketing world, making a memorable impression isn’t easy. Your ability to make a lasting impression can make or break your…

I’m guessing that you’re reading this either because you’re a business owner or a marketer. There are skills and techniques you can apply to improve…

As a native English speaker, I’m always impressed when speaking to someone with an exceptional vocabulary. I usually assume that if someone has an…

Ok, so I’m guessing you’ve heard of ChatGPT? Launched in November by OpenAI, ChatGPT is the viral chatbot that everyone is talking about. But is it…

As a small business owner, you’ve heard the word ‘lead magnet’ and if you’ve justpublished a new website, your web designer will tell you that you…

So, you can probably guess that copywriters write, but are you wondering, “What do they write?” or “What does a copywriter actually do?” Sure, a…

Ok, so imagine you’re the owner of an online store and you need copy for your new website. What do you do? a) Save money and write it yourself. b)…

How long have you been a freelance copywriter? I launched Choice Words in 2018 – so this is my third year! Who do you work with? I work with digital…