54 Leads in 1 Month
Lead Generation Campaign for a Fencing and Gates Contractor in Palmerston North.
54
54 Leads in 1 Month
20.79
Cost per lead $20.79
35,481
Reach 35,481
104,209
Impressions 104,209
The Goal
Based in Palmerston North, Graham Contracting offers a range of services including automated gates, fencing, decks, verandahs, carports, driveways, and concreting.
Initially, Graham Contracting relied exclusively on word-of-mouth referrals, resulting in slow business and a desire for more local enquiries. Although they had a basic website and advertised on platforms like BuildersCrack, the quality of leads was inconsistent.
The owner’s goal was to attract more ‘warm’ enquiries from local homeowners who prioritised quality work over simply finding the lowest price.
"We worked closely with Choice Digital to deliver a targeted lead generation campaign for one of our clients. The results were outstanding — over 100 high-quality leads generated in just two months."
Alysha Wingrove, SPB Consulting
What We Delivered
In collaboration with SPB Consulting, we identified growth opportunities and developed a lead-generation strategy tailored to local homeowners. This included a targeted advertising campaign on Facebook and Instagram, a custom lead-funnel website with dedicated landing pages, and a quiz to pre-qualify enquiries.
We worked closely with SPB Consulting and our client to optimise the campaign, making necessary adjustments to the audience and budget to maintain lead quality and manage lead volume.
The outcome
In the first month, we generated 54 leads, all of which were qualified and genuinely interested. In fact, the campaign performed so well in the first six weeks that we had to adjust the lead volume to a more manageable level for our client—a good problem to have!
"Jenny not only targeted the right audience, but every lead resulted in a booked appointment. The service, follow-up, and overall results truly spoke for themselves. I would happily work with Choice Digital again."
Alysha Wingrove, SPB Consulting
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