61 Leads in 2 Months
Lead Generation Campaign for a Soft Landscaping/Gardening Company in Wellington
61
61 Leads in 2 Months
19.60
Cost per lead $19.60
15,411
Reach 15,411
64,738
Impressions 64,738
The Goal
Landscape Express is a family-owned landscaping business run by husband and wife team Jeff and Eden. They offer lawn care, section clearing, tree cutting, hedging, weeding and one-off tidy-ups. The kind of honest, hardworking service that makes a real difference to people’s properties.
But this business is more than just a tradie operation. It was built from resilience. Jeff and Eden spent five years running landscaping as a side gig. It was something they genuinely loved doing together.
They built real skills, a solid work ethic, and a small but loyal client base. Then, when life threw some serious curveballs, and they both found themselves out of work, they made a decision: back themselves and build something of their own. That’s how Landscape Express Ltd was born.
When they came to us, they had a website, a handful of reviews, and a business they believed in. But what they needed was a steady stream of enquiries – fast!
"Wow - what can I say? Work with Jenny! We've learned so much - it's been amazing. It's not easy out there, but we are so grateful. More than 50–60% of leads have turned into jobs, and we're so excited about the future."
Jeff, Landscape Express
What We Delivered
We got straight to work building a strategy to target their ideal local clients, get cash flow moving, and ensure their marketing reflected who they are.
Here’s what that looked like in practice:
- Facebook and Instagram ad campaigns built and managed end-to-end
- A Meta lead form to qualify enquiries before they land in Jeff and Eden’s inbox
- Ad creatives (images and reels) written, designed and edited to cut through the scroll
- A compelling offer to attract new clients
- Hands-on training so they could confidently manage their leads centre
- Campaign troubleshooting, including rebuilding an ad after Meta pulled it down
- Ongoing advice on how to follow up and prioritise leads effectively
- Regular check-ins, monthly reporting and budget management to keep everything on track
- Continuous optimisation to keep improving results month on month
The outcome
61 leads in two months. Over half of those are converting into paying jobs.
Now that Landscape Express has a lead-generation system that actually works, they can start making real decisions, such as which services to grow, which tools to invest in, and how to scale on their own terms.
It’s been an absolute pleasure working with Jeff and Eden. Getting to know their brand, telling their story, and watching the results roll in – that’s exactly why we do this.
The results spoke for themselves. Off the back of this campaign’s success, Jeff and Eden have signed on for another 12 months, and we can’t wait to see their business grow.
"Jenny has been (and still is) an instrumental part of our small family business. She really takes into account who we are and how we like to be represented, and incorporates everything so seamlessly into her work. We are extremely blessed to have crossed paths with Choice Digital. Will always be recommending."
Eden, Landscape Express
Ready to get leads coming in
without cold calling?
If you’re a new or growing business in the trades or property services space, we can build you a system that does the hard work for you.